WAM / COMPARISONS · OCTOBER 9, 2026
WAM vs Callbell
More teamwork.
Less complexity.
When WhatsApp is at the heart of your business, every conversation matters. Give your team a shared workspace to organize replies, coordinate people, and prepare follow-up messages. Compare WAM with Callbell and choose the way of working that fits you. With WAM, team members can keep using their own WhatsApp app while customers see your business number.
Get started free with 2 usersWAM: €0/month for 2 users · €10/month for each additional user.
Your work, your conversations, your team: all in one WAM workspace.
YOUR WHATSAPP, ORGANIZED
The WAM difference: work on WhatsApp without changing your habits
Team members can manage business conversations directly from their own WhatsApp app or WhatsApp Web using WAM's relay, while customers continue to see the business number.
Team members' personal numbers stay hidden from customers; a custom name can be shown when appropriate. Assign one-to-one chats and native WhatsApp groups while maintaining continuity and coordination in the WAM workspace.
WAM connects existing standard or Business WhatsApp accounts without requiring a WhatsApp Business Platform API connection. Its relay lets team members reply from their own WhatsApp app while keeping the business number visible to customers.
Four ways to work better
One team, one shared view
Organize teamwork in a shared workspace: fewer handoffs between colleagues and more continuity across conversations.
The right people, together
Manage your team members and make it clear who is collaborating on each conversation. Grow from a starting point of 2 free users.
The right message at the right time
Prepare scheduled messages and plan your activities. A practical way to make sure reminders don't depend on memory alone.
Fewer repetitive tasks
Use WAM's automated messages to make replies more consistent. Straightforward features you can evaluate against your own use case.
Feature-by-feature comparison
Comparison against Callbell's Chat Management plan. Per-agent prices are monthly equivalents, with a minimum of 3 agents and at least a quarterly subscription. WhatsApp and Instagram incur separate costs; API access requires Plus. A dash means a feature is not specified or needs verification, not necessarily that it is unavailable.
Feature
WAM
Callbell
Shared inbox
✓
✓
Chat assignment
✓
✓
Team collaboration
✓
✓
First 2 users free
✓
workspace owner and administrator
✕
Price per user
€10/month
€14/month
Price for 5 users
€30/month
messages included
€70/month
+ from €20/month for WhatsApp
Per-message fee
0 €
WhatsApp/Meta credits
Regular WhatsApp without Business API
✓
—
Relay to team members' personal WhatsApp
✓
—
Team members' personal numbers hidden
✓
—
Native WhatsApp groups in the workspace
✓
—
Scheduled messages
✓
—
Automated messages
✓
Optional add-on/module
Smartphone app
✓
✓
Facebook Messenger
✕
✓
Instagram Direct
✕
€20/month extra
✓ Included/available · ✕ Not included in the plan or unsupported · — Not stated/needs verification
Prices as of October 9, 2026. Terms and Meta charges are separate; official sources appear at the bottom of the page. The technical architectures differ and cannot be compared on a like-for-like basis.
How much does your team cost?
Two practical scenarios, with cost components shown separately. Original currencies are preserved: EUR and USD are not converted. Check the provider's price list for taxes, contractual terms, and usage charges.
2-user team
Callbell
Da €62/month
€42/month in agent licences (minimum 3 agents × €14), even if your team only has 2 people, plus WhatsApp from €20/month. Indicative monthly equivalent from €62; minimum quarterly subscription. Excludes additional usage and any applicable taxes.
View pricing5-user team
WAM
€30/month
2 free users + 3 additional users × €10/month. No WAM per-message fee.
Create your WAM accountCallbell
Da €90/month
€70/month in agent licences (5 × €14) plus WhatsApp from €20/month. Indicative monthly equivalent from €90; minimum quarterly subscription. Excludes additional usage and any applicable taxes.
View pricingThe published price list shows WhatsApp from €20/month. Callbell uses a prepaid wallet: unused monthly plan credit expires, while additional top-ups roll over. The amount of credit depends on the subscribed plan. Indicative totals are not spending caps and exclude extra usage. Quarterly, half-yearly, and annual billing options are available.
Choose how you want to work
WAM: built around your team
WAM focuses on collaborative WhatsApp work: users, participants, conversations, scheduled sends, and automated messages. Pricing scales with the number of people beyond the first two users. A natural starting point when coordinating a small team is your priority.
A WAM automated message is not the same as a multichannel CRM workflow: triggers, integrations, sending rules, and channel requirements may differ.
Callbell: a broader platform
Callbell brings WhatsApp, Facebook, Instagram, and Telegram into a shared agent inbox. Agent licences, WhatsApp credits, and integration tiers are separate cost components. Omnichannel support can be a real advantage; API access is associated with the Plus plan.
Connecting a channel and collaborating in an inbox are two different things. Before choosing, verify onboarding, WhatsApp connection methods, number compatibility, Meta policies, and integrations.
No WAM per-message fee means WAM itself does not charge per message. It does not mean Meta, channel, or third-party charges are always zero. Applicable costs depend on how the service is used and the relevant agreements.
Sources and comparison criteria
Pricing reference date: October 9, 2026. WAM prices and terms used here: 2 users at €0/month, €10/month for each additional user, and 5 users at €30/month.
Official source: Callbell pricingOfficial sources: Callbell pricing, subscription terms, and WhatsApp prepaid wallet. Chat Management: €14/agent/month, minimum 3 agents; WhatsApp from €20/month; Instagram €20/month; API access in the Plus plan. The terms of the purchased plan take precedence.
The comparison covers the scenarios described, not every possible configuration. Price lists may change: confirm limits, promotions, taxes, and feature availability with the provider. Images show WAM features, not competitors' interfaces.
READY TO GIVE YOUR TEAM MORE ROOM?
Start with two.
Grow when you need to.
Create your WAM account and bring clarity to your team's conversations.
Sign up for WAM free Also read WAM vs respond.io